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HomeOthersThe culinary world joins the Hapag Movement

The culinary world joins the Hapag Movement

Globe and Fine Dining Club Philippines launch Gourmet Giving Series

Globe, in partnership with Facebook Online Community Fine Dining Club Philippines, proudly introduces the “Gourmet Giving Series: A Fine Dining Thanksgiving Experience for the Hapag Movement.” This culinary venture brings together Metro Manila’s hottest restaurants, each pledging a portion of their proceeds to support supplementary feeding and livelihood training initiatives for Filipino families experiencing involuntary hunger.

As the holiday season approaches, the Gourmet Giving Series taps into the spirit of Thanksgiving, embodying the essence of gourmet as a means of giving back. Chefs and restaurants will bring together their talents and influence for a noble cause, while patrons can enjoy an epicurean culinary journey and support The Hapag Movement fundraiser events.

Participating establishments include A-list Filipino restaurants: Alegria Manila, The Black Pig, Chef Jessie Rockwell Club, Ember, Flame by Discovery Primea, Gallery by Chele, Helm, La Cabrera, The Test Kitchen, Tiago’s Restaurant, Txoko Asador, and Your Local. Every venue promises distinctive offerings, from special Hapag Movement set menus to exclusive holiday previews.

“With the Gourmet Giving Series, we’re channeling Filipinos’ love for food and sharing meals together into meaningful avenues of giving. We are excited and grateful to have some of the best Filipino restaurants and chefs as partners in our endeavor,” shared Yoly Crisanto, Chief Sustainability and Communications Officer at Globe.  “Globe is not only a service provider. We are catalysts for change, forging pathways that seamlessly link our customers to opportunities where they can make a genuine difference and leave a lasting impact.”

RG Orense, Globe Digital and Social Strategy Head, explained, “We are using the power of the social media community to help transform and uplift the lives of The Hapag Movement beneficiaries. We believe that engaging with Facebook’s Fine Dining Club Philippines is leveraging the platform’s passion for food to also make a purposeful difference.” 

Globe Platinum customers are in for a treat with exclusive priority booking access through their dedicated lifestyle concierge exclusively for Globe Platinum and Fine Dining Club Philippines members from October 24 to 28. Special treats also await other Globe mobile and broadband customers who avail of the Hapag Movement tasting menus from November 20 to 30.

“Through the Gourmet Series, we hope to unlock meaningful, memorable, and sought-after dining experiences for our customers with this food offering. By partnering with some of Metro Manila’s premier restaurants, Globe delights customers to dine in their favorite establishments while supporting a movement for social good,” said Darius Delgado, Head of Globe’s Consumer Mobile Business.

Fine Dining Club Philippines, a vibrant community of over 23,300 culinary enthusiasts, has been instrumental in fostering unique dining partnerships and events, making this collaboration with Globe a perfect pairing.

The event builds on the momentum of Globe’s Longest Hapag series, which bridged World Hunger Day to World Food Day and has mounted a number of food-driven fundraisers to gain support for the Hapag Movement.

Since its launch in August last year, the Hapag Movement has already raised PHP21.5 million, impacting close to 70,000 Filipinos through supplemental feeding and livelihood training.

With the Gourmet Giving Series, Globe further widens the ecosystem of support for the Hapag Movement, leveraging fine dining as a focal point to inch closer to its goal of transforming the lives of 500,000 Filipinos facing involuntary hunger.

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