The viral #MangInasalCreamyYESSummer campaign has won top honors at the 2025 Dragons of Asia Awards, receiving the Blue Dragon Award for Best Campaign in the Philippines and the Black Dragon Award in the Social Media category.
The campaign spotlighted Mang Inasal’s Extra Creamy Halo-Halo, transforming the classic Filipino summer dessert into a nationwide social media sensation. Rising star Fyang Smith led the campaign, encouraging fans, especially Gen Z, to share content celebrating their love for the dessert.
“At Mang Inasal, we’re inspired every day to delight our customers by serving their favorites, like our Extra Creamy Halo-Halo, and to connect with them wherever they are online,” said Mang Inasal president Mike V. Castro. “This campaign is a perfect example. This Christmas season, fans can look forward to more engaging digital initiatives that bring joy and make every experience with Mang Inasal truly memorable.”
Since 2000, the Dragons of Asia Awards has recognized the region’s most innovative marketing campaigns, with past winners including Coca-Cola, Samsung, and Unilever. In 2025, Mang Inasal earned 42 recognitions from local and international organizations, reinforcing its status as the Philippines’ Grill Expert and a leader in innovative brand engagement.
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