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HomeHighlightsIndustry experts lead 33rd National PR Congress at Solaire North

Industry experts lead 33rd National PR Congress at Solaire North

MANILA, [AUG 20], 2026 — The 33rd National Public Relations (PR) Congress, with the theme, Steward the Story: From Clout to Legacy, will be graced by a stellar lineup of thought leaders from some of the Philippines’ most influential organizations and industries.

Slated on Sept. 17 and 18 at Solaire Resorts North, the annual gathering of PR and communication professionals, educators, students, and industry leaders are expected to benefit from their interaction with the following speakers:

Roby Alampay, FVP and Head of Public Engagement, PLDT Inc.; Founder and Chair, PumaPodcast,

Mon Isberto, APR,  Communications Consultant, MediaQuest Holdings; Head, THINKaMuna Pilipinas

Malyn Molina, Executive Adviser for Creative Economy, ASEAN Business Advisory Council; President and COO, EON Group

Miko David, President, Digital Marketing Association of the Philippines; Managing Partner, David & Golyat

Jen Aquino, Managing Director of Probe Productions; and

Philip Dy, President Metrobank Foundation, Inc.; Executive Director, GT Foundation

They will expound on topics corresponding to the pillars of current PR practice: authenticity, agility, and advocacy. Their respective presentations will be followed by panel discussions aimed to reinforce the delegates’ understanding of and appreciation for the call for PR professionals to be more mindful, intentional, and responsible in stewarding the brand story.

“In an age where stories can go viral in seconds, our responsibility is to look beyond visibility and ask what kind of trust, values, and legacy our communication leaves behind,” said Ana Pista, APR, President of PRSP. “This Congress brings together diverse voices to help us navigate that responsibility with greater purpose and integrity.”

“We designed the Congress around the realities communicators face today—from dealing with the proliferation of disinformation that challenges the authenticity of brand narratives to coming to terms with the widespread use of artificial intelligence; from leveraging the creator economy and optimizing influencer partnerships to agreeing on measuring the tangible impact of our PR efforts, and ultimately, doing our bit to harness PR in building a better world for the next generation,” said Ed Timbungco, APR, Chair of the 33rd National PR Congress.

Learn more about the Congress, its agenda, featured speakers, and registration information here: https://app.glueup.com/event/steward-the-story-from-clout-to-legacy-181533/

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