The celebration of festivals continues as GameZone successfully held its “Game, Dinagyang” at the Dinagyang Festival 2026 last January 22 to 25 in Iloilo City.
The festival invited both local and international audiences, as the city celebrated its rich culture and tradition of the people of Panay. Stepping into the heavy drumbeats heard all over the streets, accompanied by performances on the grand stage, the Dinagyang Tribes competition was also held, as participants paid homage to the indigenous tribe of Ati and Malay through performances while delivering a powerful message of unity and cultural pride, in celebration of the peaceful pact between the two tribes.
GameZone was present with its on-ground activations with banners placed on the main road and on-site at the festival grounds as crowds gathered. The brand was notably a Ruby sponsor, elevating the event’s experience not just for the locals but for everyone who came to celebrate.
Demonstrating its commitment to support the local community and cultural heritage, DigiPlus, together with GameZone, made its presence known as they showcased both brands, bringing the fun and entertainment during the festival through banners, local media outlets, on-ground, and online engagements reaching audiences both local and international in celebration of culture and community.
The partnership with the festival enhanced GameZone’s ability to integrate and execute a meaningful event during the Dinagyang Festival, positioning itself at the heart of Iloilo’s most prestigious festivals.
