Araneta City opens a doorway to a magical world with this year’s “The Rise of the Four Elements” Halloween celebration.
On October 31, the City of Firsts is transforming its malls into elemental realms to create otherworldly dimensions filled with vibrant events and activities. Kids and kids-at-heart can navigate the Water Realm at Gateway Mall 2, conquer the Fire Realm at Gateway Mall 1, float through the Air Realm at Ali Mall, and explore the Earth Realm at Farmers Plaza.

The activity areas of the four malls will be transformed into their respective elemental realms, each featuring themed photobooths, face painting stations, inflatable play areas, and cotton candy corners. Registration to participate in these realms is from 11am to 2pm.
In all these malls, shoppers and diners can also claim free Halloween loot bags filled with sweet treats and other items from Araneta City’s event partners. Just present a single receipt purchase of P2,000 to claim loot bags at Gateway Mall 2, and P1,500 to claim loot bags in the other three malls. Only receipt purchases on October 31 will be considered valid.
At Gateway Mall 2, entertainment at the Water Realm continues with a fun spookfest in the afternoon. The main highlight is the Elemental Guardians costume contest, where participants can showcase their most creative elemental-inspired costumes for a chance to win prizes. There will also be an Into the Sea show.
Outside the activity areas, kids can also enjoy the mall’s elemental realms through the traditional trick-or-treat activity. Participating stores and tenants will display special stickers to guide children and families taking part in the event.
World Kitchens
The spooky fun extends to World Kitchens at Level 4 of Gateway Mall 2. Diners with a single receipt purchase worth P2,000 from any show kitchen, including World Cellar, can also claim free Halloween loot bags.
Diners who avail of the Lunch Festival offering at Seafood 8 by Olio’s will also receive a special Halloween candy bag from the restaurant.
aRUNeta Run Club
The magical Halloween adventure begins early through the weekly aRUNeta Run Club, which will stage a Race of the Elements costume run on October 25.
Exciting rewards and raffle prizes await participants.
Gateway Cineplex 18
Moviegoers can also join the spooky fun at Araneta City. For every purchase of two tickets for Clayface, the horror-psychological thriller inspired by the DC Comics character, at Gateway Cineplex 18, moviegoers may receive a free limited-edition Clayface comic book.
Those who purchase three Clayface tickets may also receive an exclusive Clayface vanity kit. Both promos are available while supplies last.
ibis Styles Manila
Before the Halloween activities in Araneta City malls, The Edge Skyview Bar of ibis Styles Manila will host “The Night We Got Ghosted”, an after-dark Halloween celebration on October 30 starting 9pm.
Taking place at the poolside bar on top of the hotel, the event will feature live DJ performances, exciting entertainment, and special food and beverage offers.
Novotel Manila
Families can extend their Halloween celebration with a special staycation package at Novotel Manila Araneta City.
On October 31, guests can join “Little Explorers: The Enchanted Halloween Quest” at the hotel’s Versailles Tent, featuring games, activities, and surprises for children. The festivities will continue at the Food Exchange Manila with a themed lunch and dinner buffet from October 30 to November 1.
This Halloween, discover a magical spookfest filled with exciting treats, activities, and surprises for shoppers, diners, moviegoers, runners, and families only at the City of Firsts.



