When Filipinos choose where to get their eyewear, one name continues to stand out: EO Executive Optical.
An independent 2026 study conducted by NielsenIQ Philippines found that EO Executive Optical leads among Filipino optical consumers across three important measures: favorite brand, most recommended eyewear brand, and most patronized optical shop.
Among Filipinos aged 12 to 44 from Socioeconomic Class (SEC) CD households who use optical products, nearly three out of four named EO as their favorite optical shop or eyewear brand. Seventy-six percent said they would recommend EO to others, while 65% said EO is the optical shop they visit or patronize most often—about 6.5 out of every 10 respondents.
The brand’s strong standing is even more pronounced among more established optical consumers. Among SEC AB respondents aged 28 and above, who use optical products, help decide where optical products are purchased, and have purchased and paid for optical products within the past two years, 85% named EO as their favorite optical shop or eyewear brand, while 87% said EO is the optical shop or eyewear brand they would most recommend to others.
Trust is equally strong among these consumers. Seven in 10 consumers in the AB sector and six in 10 in the CD sector definitely agreed that EO Executive Optical is the most trusted optical brand in the Philippines. These numbers are significantly higher than the competing brands measured in the study.
Together, the findings paint a powerful picture of a brand that Filipinos do not simply recognize—they choose, trust, recommend, and return to it for their eyewear needs.
For EO Executive Optical, the results represent more than numbers. They reflect the confidence consumers place in the brand when choosing eyewear for themselves and their families.
For EO, the findings underscore what matters most: the everyday choices and confidence of Filipino consumers.
The NielsenIQ study was conducted from March 21 to May 13, 2026 across key urban areas nationwide.
