The Cocolife RAWR Agency Leaders Conference roared to life last October 11–12, 2025, at Venus Parkview Hotel, Baguio City, bringing together passionate agency leaders for two days of learning, collaboration, and inspiration. The conference was organized and facilitated by the Sales Training and Recruitment Department led by Mr. Janus Le-An Dellava — Head of Sales Training and Recruitment who prepared a well-curated lineup of activities and learning sessions focused on recruitment.
The event opened with an uplifting message from Mr. Edward Robin Gonzales —Chief Agency Officer encouraging participants to keep their fire burning and continue striving toward their goals. Atty. Elmore Edward Ornelas — Head of Branding and Corporate Communications Division, warmly welcomed all the participants and reiterated Management’s full support for the growth programs of the Agency Channel.
Participants engaged in various team-building activities designed to strengthen camaraderie, test their skills, and highlight the importance of both collaboration and healthy competition. These exercises were followed by a Target-Setting Workshop and the Presentation of Targets and Action Plans per agency, facilitated by the area heads – ensuring every leader walked away with clear direction and renewed motivation.
To keep up with the evolving digital landscape, attendees also took part in Social Spark Module 3: Digital Recruitment Unlocked Training and Workshop led by Ms. Ma. Rowena Asnan — Head of Marketing and Research Department, together with her team where the agency leaders learned how to use different social media strategies as well as familiarize themselves with various design and editing platforms.
The conference culminated with a recognition ceremony led by Atty. Elmore Ornelas who personally awarded certificates and exclusive blazers that symbolize their commitment and excellence as agency leaders.
Beyond the sessions and workshops, Cocolife RAWR Leader Conference served as a valuable opportunity for leaders to reconnect, build stronger networks, and celebrate shared goals – all while enjoying the cool breeze and scenic charm of Baguio City.
The event truly embodied the theme RAWR, a reminder for every Cocolife leader to unleash their inner strength, roar with confidence, and lead their teams toward success as they all continue to believe in the Filipinos.
Explore more about Cocolife on our official website: https://www.cocolife.com/
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