Cocolife’s pursuit of excellence took center stage once again as it celebrated the outstanding achievements of its sales force during the prestigious Gawad Maharlika Awards held at Okada Manila.
The Gawad Maharlika Awards is Cocolife’s highest recognition program for its sales force, honoring sales leaders and financial advisors who have demonstrated remarkable sales performance in and unwavering commitment to improving the quality of life of Filipinos through financial protection and security in the past year 2025.
The program was opened by Atty. Elmore Ornelas – Head of Branding and Corporate Communications, who reminded the awardees of the profound impact of their profession. “What we sell is not just any product, it is a promise. Isang pangako. Hindi man ito nahahawakan o nakikita, but when the time comes that it is needed the most, it can change lives,” he said, emphasizing the vital role of financial advisors in protecting the future of Filipino families.
Cocolife President and CEO Martin Loon gave an inspiring speech to the sales force, sharing his reflections on leadership, perseverance, and the values that continue to guide the company. “Success will not happen on its own, it requires love, hard work, and perseverance. These are the beliefs that have guide me and my life”, he said. For the past eight years serving as CEO of Cocolife, there have been challenges and triumphs. But I remain hopeful because I see that same determination and hope in all of you, I see hope in the better lives you’re able to give your family and loved ones because of Cocolife.”
Adding inspiration to the evening was the keynote address from news and sports anchor, and multi-media personality, “Woman-in-Action” – Gretchen Ho, who commended the awardees for their dedication. “I am in the midst of winners and top agents tonight,” she said. “We are celebrating the triumphs of the past year, and it is inspiring to be surrounded by go-getters who continue to serve as a symbol of hope for Filipinos.”
The highlight of the evening was the awarding ceremony honoring top-performing sales leaders and financial advisors across Cocolife’s distribution channels.
Among the key recognitions were the Maharlika Top Financial Advisors, Unit Sales Directors, and Agency Sales Directors from the Mall Assurance and Agency Channels. The awards also honored the Maharlika Rookie of the Year and Maharlika Area Head of the Year, celebrating both emerging and seasoned leaders who demonstrated exceptional dedication and performance.
Meanwhile, the Bancassurance Channel recognized its Top Account Executives under the Maharlika Awards and CHAMPS Program, as well as outstanding leaders in the Cross-Selling Awards for Healthcare Products, highlighting the channel’s strong contribution to expanding Cocolife’s reach and impact.
Cocolife also recognized outstanding achievements on the global stage through the International Maharlika Awards, including the GAMA Awards and the International Management Award. Several sales leaders were also honored for qualifying for the prestigious Million Dollar Round Table (MDRT), one of the most respected international associations in the insurance and financial services industry.
The celebration concluded with closing remarks from Cocolife’s channel leaders, Mr. Edward Robin Gonzales – Head of Agency Channel, Ms. Rowena Agustin – Head of MallAssurance, and Mr. Carl John Canilao – Head of Bancassurance. Each emphasized the continued importance of collaboration, innovation, and perseverance as the company moves forward.
The Gawad Maharlika Awards stands as a testament to Cocolife’s commitment to excellence and its mission of empowering Filipinos through financial protection. By recognizing the outstanding achievements of its sales force, Cocolife reinforces its vision of being a trusted partner in helping Filipino families secure a brighter and more stable future.
Explore more about Cocolife on our official website: https://www.cocolife.com/
#Cocolife #CocolifeBelievingInTheFilipino #CocolifeMaharlikaAwards #AlagangCocolife #FilipinoInsurance #LifeInsurance #Insurance #Health #Retirement #Investment #Education
