In a move that underscores its commitment to bridging the online and offline worlds, 0917 Lifestyle unveils its latest collection, “0917 Hello World.” This announcement not only introduces a fresh line of apparel and gadget accessories but also heralds a visual re-brand, a testament to its evolving identity and dedication to its manifesto.
0917 Lifestyle is Globe’s urban lifestyle brand known for its innovative approach to everyday products. With the new “0917 Hello World” collection, it takes a step further in its journey, offering items that seamlessly integrate into the modern lifestyle.
“0917 Hello World” boasts a diverse range of products, with 14 apparel items including oversized and regular T-shirts, jackets, and unique accessories. In addition, it introduces retro-themed gadget accessories such as earphones, speakers, headphones, and powerbanks designed to resonate with the brand’s target audience, offering both style and functionality.
But the excitement does not end with the products. The visual re-brand is set to revolutionize the way 0917 communicates with its audience. It also brings adaptability to the table, allowing the brand to make new launches and re-introduce past collections, promos, programs, and events under a unified visual umbrella.
“This visual re-brand brings together style and function, making our products a sensible choice for our target market. This new cohesive look shows 0917’s dedication to its core values and its desire to continuously connect with its audience in meaningful ways,” said Gladys Rojas, Globe’s 0917 Lifestyle Head.
“The ‘0917 Hello World’ collection is not just a product release but a reflection of our brand’s evolution. We’ve always believed in bridging the gap between the physical and digital realms, and this collection, coupled with our visual re-brand, proves that commitment. We’re excited to offer our customers products that not only resonate with their style but also with their lifestyle,” said Heinritzh Sales, Globe’s 0917 Lifestyle Creative Head.
The “0917 Hello World” collection is available across various channels, including the 0917 e-commerce site and other platforms such as 0917 Flagship Stores in Lazada, Shopee, and Zalora, as well as in Globe Stores.