Manila City, Philippines – June 6, 2025 – Ajinomoto Philippines Corporation (APC) officially announces the expansion of its Sarsaya® brand with the introduction of two new cooking sauce variants: Sarsaya® Teriyaki Sauce and Sarsaya® Bulgogi Sauce. This move reinforces Sarsaya®’s strategic direction to broaden its presence in the growing cooking sauces category and to strengthen its positioning as a go-to brand for flavorful and convenient home cooking solutions.
Best known for its Oyster Sauce since its launch in 2016, Sarsaya® has grown in step with the rising popularity of cooking sauces in everyday Filipino meals. Today, Ajinomoto Philippines Corporation (APC), the brand’s parent company, introduces Sarsaya® Teriyaki and Sarsaya® Bulgogi—two new variants inspired by authentic Japanese and Korean cuisine, developed for the realities of modern family life: fast-paced, cost-conscious, and health-aware.
Authentic Taste, Easy Cooking
As the demand for liquid cooking sauces continues to grow, APC is evolving Sarsaya® into a versatile brand that offers authentic and flavorful solutions for every dish. The new Teriyaki and Bulgogi variants answer the call for restaurant-quality meals made simple and affordable—bringing international flavors to Filipino tables with ease.
Each 40g pack is designed for single-meal preparation, delivering authentic Japanese Teriyaki or Korean Bulgogi taste with just three steps. Consumers simply need to add their preferred meat and vegetables to prepare a balanced and restaurant-quality meal at home. But the real story isn’t just about taste. It’s about people—specifically, those who cook not just to eat, but to bring their families together.
Both variants are formulated with Ajimate M Super P, a flavor-enhancing ingredient that ensures a rich umami taste and consistent taste quality. The packaging has also been developed with clear visual cues to support product positioning:
- A flag icon symbolizing genuine taste,
- Background colors inspired by popular Japanese and Korean restaurant chains,
- Featured dishes paired with vegetables to promote nutritious eating habits.
Star Power Behind the Stove
Real-life couple and beloved Filipino celebrities Dennis Trillo and Jennylym Mercado join the Sarsaya® family as official endorsers for the new cooking sauces. The pair, widely recognized for their strong family-oriented image, are well-aligned with Sarsaya®’s target market. Jennylyn, a home cook herself, regularly shares her kitchen creations on social media, making her a natural fit for a product that celebrates both tradition and innovation.
For Jenn, preparing meals has always been more than a daily task– it’s a way of expressing care and connection. Together with her husband, Dennis, the family-oriented couple share how modern Filipino families can rediscover the joy of cooking through simple yet flavorful dishes.
As celebrity ambassadors, Jennylyn and Dennis highlight how Sarsaya® embodies “Lutong Pang International.” With the introduction of these two new flavors, anyone can bring global flavors into their kitchen in just three simple easy steps. As more families seek home-cooked meals that are both satisfying and easy to prepare, Sarsaya® steps in as a practical and flavorful choice.
Cultural Connection Through Everyday Meals
Sarsaya®’s launch is part of a larger vision to grow into a full-spectrum cooking sauce brand that caters to every stage of a family’s evolving culinary journey. Whether it’s a first-time cook making a weeknight dinner, or a parent recreating childhood favorites for their kids, Sarsaya® aims to be both the shortcut and the secret ingredient.
