Makati City, Philippines – May 2025 – Ajinomoto Philippines Corporation (APC) proudly unveiled the new global logo and refreshed packaging design of its flagship product, AJI-NO-MOTO® Umami Seasoning, in a launch event at its Makati Head Office.
This initiative is part of the AJI-NO-MOTO® Rebranding Project, a global effort by the Ajinomoto Group to evolve the brand’s identity, ensuring that future generations are presented with a fresher take in its packaging with the same commitment of enhancing and elevating every meal and dish. The updated packaging features a clean, modern aesthetic while retaining the iconic red bowl mark of AJI-NO-MOTO®, symbolizing warmth and deliciousness.
In the Philippines, the refreshed design also celebrates local brand elements that resonate with Filipino consumers, such as the iconic “Tak-Tak-Tak®” catch phrase and the endearing AjiPanda® character, revitalizing the brand’s connection with younger audiences.
The event was joined by APC’s leaders in the Philippines, including, Ms. Mika Makino, Director for Sales, Marketing, and PR, along with AJI-NO-MOTO® Brand Manager Mr. Mayo Recto, and Ms. Lois Viray.
Celebrity endorser Ms. Iya Villania-Arellano also graced the event, representing the personal connection of AJI-NO-MOTO® and its role among Filipino family meals. The event is sure to inspire APC’s Field Sales Team and the rest of APC to bring the revitalized AJI-NO-MOTO® closer to Filipino households, reinforcing the brand’s mission to make everyday meals more delicious and enjoyable as the importance of evolving with consumers while staying true to the brand’s roots shared insights into the design transformation was emphasized, highlighting the balance between global direction and local appeal.
As AJI-NO-MOTO® moves forward with a fresh new look, what remains unchanged is their purpose — to bring more flavor, more joy, and more heart to every Filipino home. AJI-NO-MOTO® has always been more than just a kitchen staple; it’s a quiet partner in every lovingly prepared meal, a part of family traditions, and a symbol of shared happiness around the table. This new chapter is our way of saying we’re growing with you — the same trusted taste, now with a look made for today’s generation and beyond.
