The road in pursuit of excellence is a long journey filled with challenges, setbacks, and strategic planning. It demands resilience, hard work, and a clear vision.
Cocolife’s unwavering dedication to excellence continued as it held its prestigious Maharlika Awards at NUSTAR’s Fili Hotel in Cebu City, Philippines. The annual award was graced with both locally and internationally renowned awardees recognized for their exceptional performance throughout the year.
Coming from the various areas within Luzon, Visayas, and Mindanao, Cocolife’s top-performing sales agents were awarded not only for their outstanding achievements but also for wholeheartedly carrying Cocolife’s high level of services brought about by the shared vision of greatness and excellence.
The awards were divided into several local and international categories: Maharlika Cross Selling Awardees, Front Leader Awardees, GAMA International Awards, Million Dollar Table (MDRT) Qualifiers, Rookie Unit Sales Director of the Year, Rookie Financial Advisor of the Year, Maharlika Top 10 Financial Advisors, and the Maharlika Hall of Fame.
Cocolife has long envisioned itself to be at the top of its game in the insurance industry, along with its vision of providing financial security to all Filipino people. Its long-standing DNA of excellence is aligned with its commitment to serving its clients with an unparalleled level of services and premium quality insurance plans to Filipinos who seek a more financially secure future.
This year’s honorees share and uphold Cocolife’s vision with fervor and dedication. Several awardees qualified for the Million Dollar Round Table (MDRT) recognition, one of the most prestigious international award-giving bodies in the insurance industry.
Shirley B. Loterte, a Maharlika Awards 2025 awardee and an MDRT Award qualifier, shared how her passion for delivering excellence through hard work and consistency has brought her to where she is. A veteran financial advisor known for closing sales in a snap, Loterte made it clear that she is not slowing down anytime soon.
“All of my achievements were made possible by being hands-on. I’m always in the branch to make sure that I can monitor all of my people. I have a desire to win, so I make sure that I fulfill my goal to be an awardee consistently. Returning to the stage is one of my goals, as well as making Filipinos realize what we can offer.”
Allan Del Rosario, one of the awardees who was inducted into the Maharlika Hall of Fame, is one of the many financial professionals whose career flourished at Cocolife. The company’s core values of integrity, compassion, and excellence greatly impacted and molded him into the man he is today.
“This award is just not any award. It’s very special to me. Cocolife never failed me when it came to support and the integrity of the company. As a former agent and now a sales director, it is imperative that the company I work for has the integrity that aligns with my values. I’m very thankful for the opportunities that Cocolife has given me.”
Being able to travel locally and internationally has molded me into a better person”, Rosario fondly added.
Frederico Rona, the head of Cocolife’s Commercial Business and Sales Division, shared that the company will always be in service of the Filipino.
“We basically see ourselves in the next five to ten years continuing what we do until we get to our goal of securing more Filipino families. I think more than anything else, tonight’s event is a testament to our hard work.”
“As Filipinos, we value hard work, and we put our work into our hearts by serving our Filipino families. It’s all about continuing the work and the acknowledgment will come after”, Rona continues.
Julius Pacheco, another Maharlika hall-of-famer and a seasoned Agency Sales Director, shared that Cocolife has truly changed his life for the better. He saw those who excelled in the company and strived to become one of them.
“I started in Cocolife as an agency manager. During that time, I noticed the people who were exceptional in what they do, and I was inspired by them. I learned a lot from them and applied what I learned not only in my professional career but also in various aspects of my life. I’m single and the breadwinner of my family. Knowing that I have to provide for my family, that is what drives me to do my best every day”, Pacheco shared.
Norman Bondoc, MDRT Court of the Table Qualifier, shared how Cocolife has impacted his life for the better. Despite having only worked for the company for two years, Norman has worked his way to the top with his hard work and dedication.
“Initially, it was difficult, but once you start loving your job and you’re passionate about it, you’ll slowly gain the success that you’ve been working hard for. For me to get that, I had to practice gratitude and to surround myself with good people”, Bondoc shared.
The road to excellence is often a long journey marked by challenges, setbacks, and relentless strategic planning. Yet the resilience, hard work, and clear vision demonstrated by the 2025 Cocolife Maharlika Awards awardees reflect a future filled with promise—a future where the success they tirelessly strive for is well within reach.
Cocolife remains steadfast in its commitment to serve the Filipino people, continuing to be a beacon of hope and a source of inspiration for those determined to become agents of change.
Know more about Cocolife’s products and services by visiting their website: https://www.cocolife.com
